In the past users really didn't like scrolling. Of course this stems from back in the days of cavemen and dial-up internet. With the predominant use of desktop computers, it was simply easier to assess the visible information on the page and make an informed decision about whether to click or leave.
Last week when Mozilla announced they were making a version of Firefox for developers I was intrigued. I wasn't out of my mind excited but it seemed like a genuinely good idea. Here are my thoughts after a few days of using it.
Google is becoming increasingly omnipotent on the internet, being the dominant search engine, a popular email provider, and owner of YouTube. Google has the majority of the market share when it comes to search, which is why it's more than just a social network if you are a business.
Titles and meta descriptions alone aren't going to get you to the top of the competitive terms but making sure you tick the basic SEO boxes is essential to your long term SEO strategy.