Are you wondering whether your website needs a blog? The short answer is yes. Blogging is becoming an increasingly useful way to inform and draw in customers. Not just in terms of SEO (although that is very important), but for other reasons that benefit you and your users.
We're seeing a lot of video and animation on websites these days, and it's proven to be quite useful in brightening up the web experience. Designers have the freedom to express their creativity in a way that allows businesses to effectively enforce what they do and who they are. Videos and animations can tell a story, explain the use of a product, and keep users interested by being short and to the point.
We're a week into the new year, the #newyearnewme hash tag is finally beginning to leave our news feeds, and people are realising their hopeless alcoholism upon attempting dry January. But what's to come on the web in the coming year?
In the past users really didn't like scrolling. Of course this stems from back in the days of cavemen and dial-up internet. With the predominant use of desktop computers, it was simply easier to assess the visible information on the page and make an informed decision about whether to click or leave.