Our new website is a big improvement from our old one, it's fun, colourful & informative!
Little Dippers
Icon of a computer screen with content​

Web design

Icon of a computer screen with code on it​

Web development

Icon indicating branding and logo design​

Logo & branding

Icon of a pencil ​


​The Craft CMS logo

CMS integration

UX icon in a circle​


Two speech bubbles​


The brief

  • in need of a well-structured, easy to navigate site
  • updated site will require new branding applications
  • branding and logo design was needed to better reflect a fun and playful swim centre
  • new site needs to be responsive to be friendly across all devices


Creative character designs make for a child-friendly and playful atmosphere. The site is responsive across all devices, and features a system which allows parents to book their children onto a course. All the information a parent would need on baby swimming is featured, accompanied by lots of high colourful imagery and animations.

Screenshot of Little Dippers website on computer and mobile screen

Logo design, illustration & branding

Little Dippers needed a modern logo along with some character illustrations to reflect what they do. Cute sea animals were chosen to be used on various branding applications and on the website. 

Sea creature character illustrations

About Little Dippers

Little Dippers was founded by baby swim pioneer Lauren Heston and has been running classes since 1992. They've taught over 30,000 babies unique courses in baby swimming. They focus on teaching very young babies water safety techniques in a fun and nurturing environment.

Different skills are introduced in each level in accordance with babies natural development, and babies and parents' water confidence. While the focus is on water safety babies also benefit from stronger heart and lungs, increased muscle and cognitive development with improved eating and sleeping patterns.